Community | Centers of Excellence
Centers of Excellence
Within the Connections Community, Centers of Excellence offer merchants the opportunity to share in-depth knowledge and best practices on topics vital to eCommerce. Anchored by contributions from MarketLive staff, merchant specialists and leading experts from across the industry, the Centers of Excellence are online gathering places for exchanging ideas and innovation.
Centers of Excellence include
- SEARCH ENGINE MARKETING: merchants share strategies for reaching the 65% of shoppers who start their purchase process by using a search engine. Discussions include tips for optimizing content to boost relevance and natural search rankings, as well as ideas for tuning paid search spend to maximize effectiveness and sales.
- ANALYTICS: an examination of eCommerce metrics and measurement. Merchants share tips for maximizing their analytics tools, measuring the effectiveness of site tactics and using the results to shape future strategies.
- ACQUISITION: best practices for attracting new shoppers to merchant sites. Discussion focuses on individual channels such as affiliate networks and comparison engines, as well as on balancing channel activities, allocating budget and projecting future investment.
- MERCHANDISING: making the most of your product mix, promotions and pricing offers to drive on-site sales. Discussion focuses on successful strategies for discounts, which offers attract repeat business and planning for seasonal and special events.
As the Connections community evolves, so too do the Centers of Excellence. Centers focused on particular eCommerce staff roles (such as designers or marketers) or on individual topics (such as mobile commerce) will develop based on member feedback, emerging trends and new technologies.